ELIs main objectives are aimed at assisting teachers to “teach”, students to “learn” and parents to monitor their kids “progress”.
Additionally, ELI assist’s administrators to monitor student attendance and the amount of time dedicated by the students, both at school and at home, towards “learning”. Also, it assist’s administrators in determining the amount of time teachers dedicate to actually “teach”.
To achieve these objectives, ELI actively partners with well established, reputed, local distributors in various countries across the globe. ELI fully supports the independently managed distributorships to help implement ELI’s systems, in private and public educational institutions and training facilities, of their respective countries.
BUSINESS OBJECTIVES – ELI is driven by specific key business objectives, which include:
- Identifying the correct, well established, reputed, local distributing partners in each of the targeted countries; and signing appropriate distribution agreement with them.
- Creating and maintaining strong relationships with each sub-distributor through constant flow of products to distribute into the market.
- Developing strong and effective strategic alliances with local and international partners to effectively market the ELI brand product lines in the respective countries.
- Establishing a strong footprint for ELI in the respective countries through the launch of a flagship offices for ELIs various product lines.
- Seek synergies within each jurisdiction to maximize the exposure of ELI products to the end users.
- Develop ELI brand as a platform of choice for all Electronic Learning (eLearning) platforms.
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MARKET ENTRY STRATEGY
- In order to maintain business sustainability and growth consistency, ELI endeavors to appoint exclusive distributors, continue building a strong brand name and rely on ongoing research and development to come up with new technologies that overcome any competition which may kick-in within about 36-48 months after new product launches.
- ELI shall appoint sole and exclusive distributors for its current and future products. Currently negotiations are taking place with large corporates to grant exclusive distributorships around the globe, who in turn will have the right to appoint sub-distributors within their respective countries.
- The ELI brand is positioned as selling high quality products and services targeting Class A and B+ consumers.
- The strategy is based on selling with sustainable and decent profit margins and high turnover.
- In addition to distributors and retailers, management believes that there are ample opportunities in B2B deals, as ELI product lines are useful in various industries.